You know, products like these are interesting...but I have to agree with pkunk on the cost/practicality issue.
We had to buy recycled newspaper kitty litter for my recently declawed cat. It was $16 for a bag! With gas and food the price that it is, I don't give a hoot about saving the environment with triple price cat litter.
Buying cherry substitute isn't something I'd do, but how does this product compare to the density of rosewood? If it can't get close to the weight and grain structure for the same cost, I don't see the point.
To invent, you need a good imagination and a pile of junk.
Thomas A. Edison