Each year on the first day of the conference, we encourage ALL conference attendees to participate in this little "ice breaker". It helps to identify other customers that may live very close to where you live.
Please, plan on wearing something on Thursday to the conference that REPRESENTS WHERE YOU ARE FROM.
Example: Say for instance, you're from New York, you might wear a jersey for the Yankees, Giants or Buffalo Bills, a t-shirt with "The Big Apple" on it or a ball cap with "I (Heart) NY" or logo for Syracuse University??
Be creative; have fun!