location, price and type of festival matters
Price is every thing, you need $5, items up to $125 items also.
The type of shows or festival matters. In Lousisana the festivals are divided into food and crafts. Some of the crafts shows states all items have to be hand made and they come inspect the items or they request pictures of the items and some approve them ahead of time. Food festivals tend to draw people to eat, dance and drink and don't do much looking at crafts.
The area matters too, some areas offer different type of people that attend the shows. The protected shows also have anywhere from 1000 to 4000 people on a weekend that are looking to buy special or seasonal item, Thanksgivings, Christmas, 4 th. of July or unique items.
My first craft show was all hand made items, 70 vendors, and no one had custom carved items such as I had. I passed out a lot of cards and got some business from those cards and sold a lot of items.
Location in the festival is important too. I happen to get an area that was off to the side and people could not just walk by my booth. They had to come to my booth in order to see what I had to offer. I had a large sign "Custom Carvings", that drew the crowd.
The uniqueness of my items and material that I used to create these items was a draw. When they found out I used Corian counter material, for my coasters and plaques, their instrest was raised. In my neck of the woods Cypress of any kind is a big draw also.
Sometimes it's the luck of the draw, in one show hardly anybody showd up and vendors were upset and wanted half their booth price returned.
I will keep trying until the end of the year and maybe try again next year.
just my input on the subject
Myshop1044